50K
Downloads
243
Episodes
Ag Future focuses on the challenges and opportunities that exist within the agricultural sector. Join us as farmers, entrepreneurs and other agri-food industry leaders, both on and off the farm, discuss some of the most significant issues facing our planet and how they are working together for a better tomorrow.
Episodes
Thursday May 04, 2023
Thursday May 04, 2023
Consumers are increasingly demanding proof of sustainability, but many producers are struggling to meet these expectations. Failure to demonstrate efforts could lead to a loss of consumer trust and, ultimately, reduced revenue. Erica Lain, sustainability manager at Iowa Select Farms, joins the Ag Future podcast to share insights on the measures producers need to take to meet the growing demand for sustainability.