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Ag Future focuses on the challenges and opportunities that exist within the agricultural sector. Join us as farmers, entrepreneurs and other agri-food industry leaders, both on and off the farm, discuss some of the most significant issues facing our planet and how they are working together for a better tomorrow.
Episodes
Wednesday Jun 13, 2018
Wednesday Jun 13, 2018
After 15 years of lobbying, the U.S. beef industry has been granted access to the Chinese market, and the timing is perfect. As the demand for beef in China continues to grow with consumer affluence, are U.S. producers poised to benefit? Not so fast, say the experts. In this podcast, Ian Lahiffe, lead of operations at Allflex Livestock Intelligence in Beijing, China, discusses the challenges U.S. producers must overcome to win long-awaited favor with consumers in China.